Media

Cambridge Technical in Media – Introductory Diploma

The introductory Diploma in Media aims to give students a broad portfolio of production experiences, catering for progression in a variety of avenues within the Media. This qualification offers understanding by empowering students to work with media products, production processes and technologies. This leads to practical and creative skills that transfer into the workplace.

The course will offer students the ability to critically and textually analyse a range of media products, as well as using this understanding to inform their practical productions, this will include producing work in: Photography, DTP, Radio and also elements video production, work through evidencing. Students will have all their completed work hosted online as a digital portfolio for future exhibition or showcasing.

Key Information

  • Exam Board: WJEC
  • Lessons per week: 4 sessions

Examination Details

The course consists of six units, which are 100% coursework.

Year 12

  • Unit 1 – Analysing Media Products
  • Unit 31 – Photography for Media Products
  • Unit 14 – Producing Print based Products

Year 13

  • Unit 19 – Planning and Pitching an Audio Media Product.
  • Unit 50 – Sound for Media Products
  • Unit 54 – Radio Drama Production.

Note – Year 13 will be delivered as one large-scale radio production project.

Year 12

Autumn 1 Unit 1 – Analysing Media Products

LO1

A – Learners investigate a media institution of their choice to find out about the institution’s: a) ownership b) operating model c) products d) market position e) competitors.

B – Learners choose one media product that is produced by the institution they have investigated, and analyse its: a) purpose b) genre c) form d) style e) content f) meaning g) production process.

LO2 – Learners analyse the demographics of the target audience for their chosen media product, identifying the audience’s: a) gender b) age c) lifestyle d) spending power.

Autumn 2 Unit 1 – Analysing Media Products

LO3 – Understand how media products are distributed and promoted. Learners investigate how their chosen media product reaches its intended audience by analysing the product’s: a) distribution channels b) advertising

LO4  – Understand ethical, legal, and regulatory issues associated with media products. Learners demonstrate their understanding of their chosen media product by analysing: a) the product’s impact and effect on the audience b) relevant issues of representation c) relevant legal and/or ethical issues d) role of relevant regulatory bodies

Spring 1 Unit 31 – Photography for Print Based Media Products

LO1 – Understand professional photographers and their work. Learners analyse a range of professional photographers and their photographic work, including: a) photographic category b) purpose c) image analysis d) meaning

LO2 – Be able to plan a photographic shoot. Learners plan a photographic shoot, including: a) specific media product photos will be used for b) theme for photo shoot c) relevant equipment, props, costume d) recce of shoot location e) risk assessment f) shooting schedule g) legal/ethical considerations.

Spring 2 Unit 31 – Photography for Print Based Media Products

LO3 – Be able to take a range of photographic images for a specific media product safely. Learners work safely to produce a minimum of
ten competent unedited photographic images for a specific media product that demonstrate technical skills in controlling exposure, focus and framing.

LO4 – Be able to edit a range of photographic images for a specific media product. Learners select at least five photographic images for
a specific media product on the basis of technical quality. They apply editing techniques to produce competent finished images.

Summer 1 Unit 14 – Producing Print Based Media Products

LO1 – Be able to produce pre- production materials for a planned original print media product

LO2 – Be able to assess locations, risks, and legal/ethical issues relevant to their print media product, finding solutions to any risks or issues identified.

LO3 – Be able to produce materials for use in an original print media product

Summer 2 Unit 14 – Producing Print Based Media Products

LO4 – Be able to edit materials to produce a final print media product. Learners carry out post- production processes to produce a competent final original print media product.

Unit 31 – Photography for Print Based Media Products

LO5 – Be able to present a range of photographic images for a specific media product. Learners present a minimum of five edited photographic images for a specific media product in an appropriate format, along with a description for each image.

 

Year 13

Autumn 1 Unit 54 – Radio Drama Production

LO1 A – Understand radio dramas and how they are produced P1 Learners explore a radio station that broadcasts radio drama, including a) types of programmes b) genres c) audience profiles and d) production processes

LO1 B – Understand radio dramas and how they are produced. P2 For an existing radio drama, learners analyse the use of the following sound elements and how they create meaning: a) narrative b) sound effects c) atmospheric sounds d) characters and e) music.

Unit 19 – Unit 19 – Planning and Pitching an Audio Media Product

LO1 – Understand existing audio media products and how they are created. P1 Learners select an audio media product that they are interested in making. They analyse similar existing products for the following a) purpose b) form and style c) content d) meaning e) genre f) target audience g) frequency and h) production processes.

 

 

Autumn 2 Unit 50 – Sound for Media Products

Lo1 – Understand how sound elements are used in media products. P1 – Learners analyse a range of sound elements used in media products including a) purpose b) elements and c) meaning.

 

Lo2 – Understand how sound elements are used in media products. P2 – Learners research how the following sound elements are produced: a) sound effects b) atmospheric sound c) music d) dialogue.

 

Unit 19 – Unit 19 – Planning and Pitching an Audio Media Product

Lo2 – Be able to generate ideas for an original audio media product.

 

 

Spring 1 Unit 19 – Planning and Pitching an Audio Media Product

Lo3 – Be able to develop ideas by creating treatments or proposals and sample materials for two original media products.

Unit 54 – Radio Drama Production

Lo2 – Be able to plan a new radio drama.

Unit 50 – Sound for Media Products

LO3a  – Be able to plan the production of a soundtrack containing a variety of sound elements. P3 – Learners develop ideas for a soundtrack that includes a minimum of four sound elements. Learners include at least one sound element fromeach of the following:- a) sound effects b) atmospheric sound c) music and d) dialogue.

Spring 2 Unit 50 – Sound for Media Products

Lo3 b – Be able to plan the production of a soundtrack containing a variety of sound elements. P4 – Learners use the ideas they have developed for at least four sound elements to plan the production of a soundtrack with a running time of 2 to 3 minutes. They include:- a) an audio script b) a production schedule and c) relevant recces and risk assessments.

LO4 – Be able to record sound elements for use in a soundtrack.

Summer 1  

Unit 19 – Unit 19 – Planning and Pitching an Audio Media Product

 

Lo4 – Be able to pitch ideas on proposed audio products to a producer, client or focus group for feedback.

 

Lo5 – Be able to use feedback gained to inform the development and planning of an original audio media product.

Summer 2 Unit 50 – Sound for Media Products

 

Lo5 – Be able to record sound elements to create a soundtrack

 

Unit 54 – Radio Drama Production

 

LO3 – Be able to produce a new radio drama

 

To find out more information about this course, you can email media@heathpark.net.

Cambridge Technical in Media – Diploma

The diploma builds upon the grounding established within the introductory diploma. The course consists of an additional six units alongside the introductory diploma; the key area of focus is video production. These units will develop a key understanding of video production skills across a wide variety of productions including: short film, music video as well as key planning and pitching following industry conventions for film.

The additionally to the production units there will be an exploration of the UK film industry as well as preparing sample material for a UK film. The final unit that explore TV production, allowing students the opportunity to experience and work as part of live multi-cam production team.

Key Information

  • Exam Board: WJEC
  • Lessons per week: 4 sessions

Examination Details

The course consists of six units, which are 100% coursework.

Year 12

  • Unit 46 – Analysing Promotional Video
  • Unit 40 – UK Film
  • Unit 43 – Producing and Post-Production for Film

Year 13

  • Unit 11 – Scriptwriting
  • Unit 16 – Planning and Pitching an AV Product
  • Unit 517– Producing an AV Product

Note – Year 13 will be delivered as one large-scale short film production project.

Year 12

Autumn 1 Unit 46 – Promotional Video Production

 

LO1 – Understand audio-visual promos. Learners research a range of audio-visual promos, including: a) purpose b) form c) content d) meaning e) genre f) intended audience.

LO2 – Be able to produce pre- production materials for an original audio-visual promo. Learners produce pre- production materials for an original audio-visual promo, including: a) treatment or concept b) script c) storyboard d) production schedule e) relevant recce f) relevant risk assessment g) legal and/or ethical issues h) relevant certification and/or scheduling.

 

Autumn 2 Unit 46 – Promotional Video Production

 

LO3 – Be able to produce materials for use in an original audio-visual promo. Learners produce competent production materials for an original audio-visual promo by: a) setting up appropriate equipment b)  following script/ storyboard c) following safe working practices d) following production processes.

LO4  – Be able to edit production materials to produce an original audio-visual promo. Learners edit their production materials to produce a competent original audio-visual promo, by: a) logging rushes and creating an edit decision list b) producing and reviewing an off line edit c) applying appropriate visual effects and transitions d) linking audio to visuals and applying audio effects.

 

Spring 1 Unit 40 – UK Film Studies

 

LO1 – Understand the structure and organisation of the UK film industry. Learners investigate the UK film industry through a case study focused on one UK production company, including: a) structure b) products c) production process d) marketing/promotion of one film produced by the company e) distribution f) market position g) audience.

 

LO2 – Be able to plan an original UK film production. Learners plan an original UK film, including: a) treatment b) suggested cast/stars c) target audience d) budget, funding e) production schedule with launch date and contingency plans f) relevant legal and/or ethical issues g) classification.

 

Spring 2 Unit 40 – UK Film Studies

 

LO3 – Be able to produce sample materials for a planned original UK film production. Learners produce competent sample pre-production materials for their planned original UK film.

LO4 – Be able to deliver an effective pitch or presentation for a new UK film.  Learners deliver a pitch or presentation to a producer, covering key aspects of the plan for a new UK film, for feedback, including: a) treatment b) budget c) production schedule with launch date d) proposed cast/stars e) target audience f) sample materials

LO5 – Be able to evaluate feedback gained on a pitch or presentation for a new UK film. Learners evaluate the potential success of the plan based on feedback received from the producer. They suggest changes to the plan based on the feedback received.

 

Summer 1 Unit 43 – Production and Post Production for TV

 

LO1 – Be able to produce pre- production material for an original 5-minute segment of a TV programme. Learners produce appropriate pre-production materials for an original 5-minute TV programme segment, including: a) treatment b) script c) storyboard d) set designs e) budget f) daily shooting schedule g) recce h) risk assessment i) legal and ethical issues j) proposed scheduling time.

LO2 – Be able to produce production materials for use in an original 5-minute segment of a TV programme. Learners produce competent production materials for use in a 5-minute segment of an original TV programme by: a) setting up appropriate equipment b) following script/ storyboard c) following safe working practices d) following production processes.

 

Summer 2 Unit 43 – Production and Post Production for TV

 

LO3 – Be able to edit production materials to produce an original 5-minute segment of an original TV programme. Learners edit their production materials to produce a final competent 5-minute segment of an original TV programme by: a) logging rushes and creating edit decision list b) producing and reviewing an off line edit c) applying appropriate visual effects and transitions d) linking audio to visuals and applying audio effects.

LO4 – Be able to evaluate the 5-minute original TV programme produced. Learners objectively evaluate the 5-minute original TV programme segment, including: a) production process b) decisions made c) revisions made d) technical qualities e) aesthetic qualities f) proposed scheduling time g) areas for improvement within the production.

 

 

Year 13

Autumn 1 Unit 11 – Scriptwriting for Media Products

LO1 – Understand scripted elements in a range of media products. Learners investigate scripted elements in a range of media products, including: a) style b) content c) narrative structure d) genre e) target audience.

LO2 – Be able to generate ideas for the scripted element of a media product, in response to a client brief. Learners generate a range of ideas for the scripted element of a media product, in response to a client brief.

LO3 – Be able to produce the scripted element of a media product, in response to a client brief.

LO4 – Be able to present the scripted element to a client for feedback.

 

Autumn 2 Unit 11 – Scriptwriting for Media Products

Lo5 – Be able to revise the scripted element using client feedback gained. Learners review feedback gained from the client.

Unit 16 – Planning and Pitching an A/V Media Product

LO1 – Understand existing audio- visual media products and how they are created.

LO2 – Be able to generate ideas for an original audio-visual media product

 

Spring 1 Unit 16 – Planning and Pitching an A/V Media Product

LO3 – Be able to develop ideas by creating proposals and sample materials for two original audio-visual products. Learners select their two most appropriate ideas for original audio-visual products, and create the following for each idea: a) treatment containing: outline of form, content and style; the product’s potential position in marketplace; a specified target audience b) sample pre-production materials.

Lo4 – Be able to pitch ideas on proposed audio-visual products to a producer, client or focus group for feedback. Learners pitch their ideas, treatments and sample pre-production materials for original audio-visual products to a producer, client or focus group for feedback.

LO5 – Be able to use feedback gained to inform the development and planning of an original audio-visual media product.

 

Spring 2 Unit 17 – Producing an A/V Product

LO1 – Be able to produce pre- production materials for a planned original audio- visual media product

LO2 – Be able to assess locations, risks, and legal/ethical issues relevant to their audio-visual media product, finding solutions to any risks or issues identified. Learners carry out at least one relevant recce and risk assessment for production stages, recording: a) the outcome of recce(s) b) any potential hazards/ risks c) their solution of any identified hazard/risk in line with health and safety procedures.

 

Summer 1 Unit 17 – Producing an A/V Product

 

Lo3 – Be able to produce materials for use in an original audio-visual media product. Learners produce competent materials to be used in their planned original audio-visual media product. Production of material is proficient. The production techniques and/or processes are fit for purpose and used effectively to create meaning within the planned outcome.

 

Summer 2 Unit 17 – Producing an A/V Product

 

LO4 – Be able to edit materials to produce a final audio- visual media product. Learners carry out post- production processes to produce a competent final original audio-visual media product. Editing is generally of a high technical standard and quality. It will be generally skilful with the application of post-production additions being utilised to enhance meaning, within the intentions of the production. The final original media product produced is generally of a high standard and quality.

 

 

 

 

To find out more information about this course, you can email media@heathpark.net.

Cambridge Technical in Media – Extended Diploma

The extended diploma continues to build on the range of skills being developed on the previous 12 Media units. This course focuses initially on games design and then explores, prosethetic make-up, video and marketing. The game design unit explores the structure and management of the games industry in the UK. It allows students to work on video game reviews, developing their DTP skills and final creating a portfolio of planning for a game of their choice. It also allows for the development of special prosthetic make-up effects and their application within a genre film, a short horror scene.

The final year focuses on the development of one large marketing product where the students will research and develop a campaign using the research. They will work as part of marketing team to create a multi-media campaign for that product which will include video, audio and print based products. The brief is currently being sourced so that it is a live brief aimed at a client with a launch event before the end of the final academic year.

Key Information

  • Exam Board: OCR
  • Lessons per week: 4 sessions

Examination Details

The course consists of six units, which are 100% coursework.

Year 12

  • Unit 60 – Games Industry
  • Unit 45 – Special Effects for the Screen
  • Unit 41 – Production and Post-production for Film

Year 13

  • Unit 18 – A/V Advertising Product
  • Unit 15 – Print-based Advertising Media
  • Unit 21 – Audio Advertising Media

Note – Year 13 will be delivered as one large-scale marketing production project.

Year 12

Autumn 1 Unit 60 – Games Industry

 

LO1 A – Understand the computer/ console game industry and its products. Learners explore the games industry through a focused case study of one computer/ console game company, including: a) structure b) platform technology c) game types d) games on multi platforms e) regulatory bodies f) developmental software.

LO1 B – Learners analyse a range of existing computer/console game products, including: a) genre b) narrative/storyline c) production process d) characters e) gameplay f) target audience g) platforms.

LO2 – Understand the importance of reviews for the marketing and promotion of computer/ console games. Learners critically compare existing reviews for a computer/console game, including: a) genre b) target audience c) narrative/storyline d) characters e) gameplay f) platforms g) personal recommendation of reviewer.

 

Autumn 2 Unit 60 – Games Industry

 

LO3 – Be able to review a computer/ console game.  Learners produce a review after testing a computer/ console game, including: a) genre b) narrative/storyline c) characters d) platforms.

LO4  – Be able to plan a new computer/console game. Learners plan a new computer/ console game, including: a) treatment or proposal b) competent production schedule c) gameplay with associated visuals d) target audience e) relevant legal and/or ethical issues.

 

Spring 1 Unit 45 – Special Effects for TV and Film

 

LO1 – Understand special effects techniques. Learners analyse a range of special effects techniques and their use in film and TV production using examples from a variety of audio-visual media products.

Unit 41 – Production and Post-Production for Film

LO1 – Be able to produce pre- production materials for an original short film or sequence of a film.  Learners produce appropriate pre-production materials for an original short film, or sequence of a film, in a chosen genre including: a) treatment b) script c) storyboard d) set designs e) recce f) risk assessment g) daily shooting schedule h) crew and actor call sheets

 

Spring 2 Unit 45 – Special Effects for TV and Film

 

LO2 – Be able to plan and test the chosen special effect, and the footage it will appear in. Learners develop an idea for one special effect from the following list: mechanised prop, stunt prop, scale model, prosthetic makeup, and pyrotechnics.

LO3 – Be able to plan and test a chosen special effect, and the footage it will appear in. Learners plan one chosen special effect, and the sequence it will appear in, including: a) storyboard b) relevant plans and/or sketches for the chosen special effect c) mock ups relevant to the chosen special effect d) detailed risk assessment for the special effect production e) recce f) risk assessment for production of the footage g) permission to use special effect h) other relevant legal requirements i) compliance with relevant health and safety requirements j) following relevant safe working practices.

Learners follow safe working practices to a competent level by: a) testing possible materials and techniques to ensure that they are feasible and appropriate for the creation of the special effect b) ensuring that the special effect is safe for use during the production of the sequence

 

Summer 1 Unit 41 – Production and Post-Production for Film

 

LO2 – Be able to produce production materials for use in an original short film or sequence of a film. Learners produce competent production materials for use in an original short film, or sequence of a film, by: a) setting up appropriate equipment b) following shooting script/ storyboard c) following safe working practices d) following production processes.

Unit 45 – Special Effects for TV and Film

LO4 – Be able to produce and test a planned special effect safely. Learners produce a functional special effect to a good technical standard, following safe working practices.

 

 

Summer 2 Unit 41 – Production and Post-Production for Film

 

LO3 – Be able to edit production materials to produce an original short film or sequence of a film.

LO4 – Be able to propose certification for the original short film or sequence of
a film produced based on feedback gained from a focus group.

Unit 45 – Special Effects for TV and Film

LO5 – Be able to produce and edit footage containing the special effect planned for. Learners produce and edit competent footage, containing use of the special effect planned for, by: a) setting up appropriate equipment b) following storyboard c) following safe working practices d) following production process

 

 

 

 

Year 13

Autumn 1 Unit 18 – A/V Advertising Media

LO1 – Understand how audio-visual advertisements are used within existing advertising campaigns. Learners evaluate an existing advertising campaign, including: a) aims and objectives b) target audience c) representation d) campaign message e) audio-visual advertisements used in the campaign f) relevant legal and ethical issues g) regulatory bodies h) method.

Unit 15 – Print Based Advertising Media.

LO1 – Understand how print-based advertisements are used within existing advertising campaigns. Learners evaluate an existing advertising campaign, including: a) aims and objectives b) target audience c) representation d) campaign message e) print-based advertisements used in the campaign f) relevant legal and ethical issues g) regulatory bodies h) method.

Autumn 2 Unit 21 – Audio Advertising Media

Lo1- Understand how audio advertisements are used within existing advertising campaigns. Learners evaluate an existing advertising campaign, including: a) aims and objectives b) target audience c) representation d) campaign message e) audio advertisements used in the campaign f) relevant legal and ethical issues g) regulatory bodies h) method.

LO2 – Be able to plan an advertising campaign that includes audio advertisements. Learners produce a competent plan for an audio advertising campaign that includes: a) a proposal identifying the product being advertised; aims and objectives; target audience; and campaign message b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements c) relevant legal/ethical issues.

 

Spring 1 Unit 18 – A/V  Advertising Media

LO2 – Be able to plan an advertising campaign that includes audio- visual advertisements. Learners produce an appropriate plan for an advertising campaign that features audio-visual advertisements. The plan includes: a) a proposal identifying the product being advertised; aims and objectives; target audience; and campaign message b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements c) relevant legal/ethical issues.

Unit 15 – Print Based Advertising Media

LO2 – Be able to plan an advertising campaign that includes print- based advertisements. Learners produce a plan for an advertising campaign that features print-based advertisements. The plan includes: a) a proposal identifying the product being advertised; aims and objectives; target audience; and campaign message b) campaign schedule containing launch dates, consideration of seasonal and calendar events, location and scheduling of advertisements c) relevant legal/ethical issues.

 

Spring 2 Unit 15 – Print Based Advertising Media

LO3 – Be able to plan original print- based advertisements to be used within an advertising campaign.

 

Unit 18 – A/V  Advertising Media

LO3 – Be able to plan original audio- visual advertisements to be used within an advertising campaign. Learners plan an original audio- visual advertisement to be used as part of the planned campaign, including: a) generation of appropriate ideas b) competent pre-production materials including storyboards c) competent production plan with timescales and budget for final ideas being presented d) relevant risk assessment and recce.

 

Summer 1  

Unit 21 – Audio Advertising Media

Lo4 – Be able to present audio advertisement ideas to a client for feedback.

Unit 15 – Print Based Advertising Media

LO4 – Be able to present print-based advertisement ideas to a client for feedback.

Unit 18 – A/V Advertising Media

LO4 – Be able to present audio-visual advertisement ideas to a client for feedback

Unit 21 – Audio Advertising Media

LO5 – Be able to produce an original audio advertisement to be used within an advertising campaign.

 

 

Summer 2 Unit 15 – Print Based Advertising Media

LO5 – Be able to produce an original print-based advertisement to be used within an advertising campaign.

 

Unit 18 – A/V Advertising Media

LO5 – Be able to produce an original audio-visual advertisement to be used within an advertising campaign.

 

 

 

To find out more information about this course, you can email media@heathpark.net.